Our innovation process
We develop extraordinary ideas without ignoring the realities of the markets. Basler inspires with targeted technological innovations that are always closely orientated to customer needs.
Targeted to market-ready innovation
We use the rocket to visualize the four "maturity levels" of our innovation projects. This fast and efficient process from idea to market maturity helps us to be more innovative and faster than the competition.
Ideation: Identify relevant customer problems and technology trends
We maintain close contact with markets and customers to identify unsolved market problems and unrecognised business areas.
We find and analyze innovation ideas together with our internal experts.
Design: Work-out selected ideas and prepare innovation project
We asses the customer problems and needs more closely.
Solution ideas are designed more accurately and their realization as innovation project is planned (budget, team, time).
Validation: Validate solutions iteratively and customer-centric
We give innovators and their ideas enough time, budget and safe space to develop and flourish.
Together with customers, we test our ideas with prototypes and validate our hypotheses. We develop the solution idea further based on the respective customer applications and the feedback received.
Scale Up: Realization and market launch
We can choose from a number of paths: transfer to our business units, continue the project within Innovation or create a spin-off.
In partnership with other teams of the company we prepare the market launch.
The goal of our innovation process
After successful validation, an innovation project is integrated into our standard portfolio or continued as a spin-off and made available to the machine vision market. Thanks to the products and other results that have been generated from the innovation process, Basler is a leading provider of machine vision solutions.
